Energizer is running a ’Be A Hero’ on-pack promotion to help raise £100,000 for the Help for Heroes charity. In research, the company found that shoppers were particularly attracted to brands that deliver both performance and a "responsible contribution to society".

For every promotional pack of Energizer batteries sold, 5p will be donated to Help for Heroes. The activity will run on high tech and ultra+ AA and AAA packs from September 12 to November 30.

0845 6010169 www.energizer.co.uk

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