Warburtons has introduced a new white bread with the fibre and wheatgerm goodness of a wholemeal loaf, but with a low Glycemic Index for longer lasting energy.

The new All-in-One loaf, available from March 3, comes in 800g loaves with a rrp of 95p. The slices have a square profile and two thicknesses – medium or thick. The loaf is aimed at mums who want to keep their children healthy but give them something they will enjoy eating. And with a low GI level, the bread provides a source of longer lasting energy. A £2m TV ad campaign breaks in April.

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