Jacob’s has launched Essentials, a range of healthy but tasty crackers in four varieties.

There is wholewheat with sesame seeds & rosemary; wholewheat with pumpkin seeds & thyme; rye with sesame seeds; and rye with oats.

The wholewheat crackers are a natural source of fibre, vitamins and minerals while the rye ones are described as a ‘source of energy without weighing you down’.

Both types of crackers are high in fibre and low in fat and salt. They come in 150g packs containing 12 crackers and retail at £1.09.

A £3m spend supports the launch and includes TV and press advertising plus in-store sampling.

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