Britvic Soft Drinks has launched its latest limited- edition flavour of J2O papaya punch, which won last year’s Mix a Flavour on-pack promotion. Last March, J2O asked consumers to visit j2o.co.uk and vote for a new flavour combination using the base flavour of peach or pear with one of four exotic flavours papaya, dragon fruit, star fruit or guava. Papaya punch received more than 40,000 votes.
Britvic is supporting the launch with a £3m TV advertising campaign later in the year, as well as eye-catching point-of-sale material. Papaya punch will replace glitter berry.
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