A new energy drink MTV Up! will be available from Fast Trak this month. Aimed at millennials, who will instantly be able to relate to the MTV music brand, it is available in four varieties: Classic, Club, Citrus and Sugar Free. The drinks contain caffeine, taurine and vitamin B.
They come in striking cans featuring the famous MTV logo.
Fast Trak is known for its gadgets and gizmos, often offered via pump-top promotions. However, more recently the company has diversified into protein products and energy drinks. The company’s managing director, Asif Ayub, reports that forecourt stores have profited from adding these products to their range thanks to excellent sales and profit margins in the region of 50%.
Another energy drink available from Fast Trak is BCCA, which comes in 440ml cans and is available in Mixed Berry and Cherry Cola flavours.
Meanwhile, the MyProtein range includes high protein bars, wafers and flapjacks. They come in outers of 10 and 12, with rrps starting at £1.99.
Also available are Carb Crusher bars which each contain 21g of protein. They are fortified with 20 vitamins and minerals.
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