United Biscuits is promising retailers a ’must stock’ range of festive snacks.
The line up has been designed to capitalise on in-home consumption and gifting.
There are new lines including the Disney McVitie’s Cookies & Creams tin and McVitie’s Jaffa Present as well as new pack designs for old favourites such as the McVitie’s Classic Collection. In the cake category there is the new Penguin Yule Log while McVitie’s Christmas Jamaica Ginger & Rum cake, Irish Cream bars and Mint Digestive slices proved so popular last year that they are making a return.
In nuts, there are new sharing drum varieties (salt & vinegar and spicy chilli) as well as the return of the popular 20% extra free packs of 300g and 500g salted and dry roasted peanuts.
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