2011-10-06T00:00:00
PepsiCo and Britvic have joined together for their first-ever UK cross-brand promotion. The Fire and Ice campaign sees the launch of spicy jalapeno fire- flavoured Doritos, complemented by a ’cooling lime’ flavoured Pepsi Max called citrus freeze. A marketing campaign, incorporating a new TV ad, will support both product launches, ...
Already registered? Please log-in here
With free guest access you can: