Bord Na Mona, the Irish supplier of instant winter fuel brands for real fires, is stepping up its trading relationships and distribution channels in the UK following a successful launch last year.
Distributed in the UK by Rectella International, media predictions of a big freeze this winter have helped boost sales as customers stock up.
The range includes a number of convenience products designed to give a real fire within minutes, such as Firepak – an instant lighting fire in a bag that burns for up to four hours – and Firelog. Other products available include Cracker Jack fire lighters and Snug A Fire peat briquettes.
The winter fuels range benefits from a national public relations campaign to support the trade listings and increase consumer awareness.