A new ’Bake Perfect Bag’ allows consumers to cook Birds Eye’s Bake to Perfection products in less than five minutes in the microwave or oven bake as before, if preferred.
Ginsters brand owner Samworth Brothers and TV chef Ivor Peters have teamed up to bring Indian food to its chilled and ambient categories.
New to the UK is the Vavana range of Be in a Good Mood car air fresheners, available to retailers from Jewel First Ltd.
Fifo UK, which supplies electronic gadgets and accessories to forecourts across the UK, is partnering the charity Against Breast Cancer throughout October to raise money for Breast Cancer Awareness Month.
The chance of winning an action winter holiday in Switzerland has been unveiled by Coca-Cola Europacific Partners (CCEP) as it kicks off promotional support for the Monster Ultra range in the first quarter. It has also unveiled a new Ultra Watermelon flavour.
Mars Wrigley launches its first global campaign for Extra in the UK.
Mondelez is pulling out all the stops to win consumers over with two big promotions – one on Cadbury Dairy Milk and the other on Oreo.
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