Walkers is extending its Max range with a new flamin’ hot flavour joining the existing cheese & onion and paprika varieties all of which are exclusive to the impulse sector. The 50g bags have an rrp of 79p. To help impulse retailers capitalise on sales, Walkers is producing a three-case Max stacker. In-store pos material is also available. The flamin’ hot launch follows the recent extension to the 39p Value Snacks range, which saw the the addition of Monster Munch.

Nielsen data says single-serve packs account for one third of crisps, snacks and nut sales in impulse.

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