McVitie’s Cake Company is bringing the HobNobs biscuit brand into a flapjack format.
Available in Nobbly & Oaty or Milk Chocolate, McV HobNobs Flapjacks combine HobNob biscuit pieces with a moist flapjack texture. Available in cases of 24, each flapjack has a rrp of 69p.
The new product is targeted at snacking adults aged between 20 and 45, and McVitie’s is expecting to generate £4m in sales at rrp in the first year.
The launch will benefit from the £10m support package for the McV brand this year.
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