McVitie’s Cake Company is bringing the HobNobs biscuit brand into a flapjack format.

Available in Nobbly & Oaty or Milk Chocolate, McV HobNobs Flapjacks combine HobNob biscuit pieces with a moist flapjack texture. Available in cases of 24, each flapjack has a rrp of 69p.

The new product is targeted at snacking adults aged between 20 and 45, and McVitie’s is expecting to generate £4m in sales at rrp in the first year.

The launch will benefit from the £10m support package for the McV brand this year.

0800 138 0813