Coca-Cola Enterprises (CCE) and Diageo are launching a ’Celebratory British Summer’ campaign which includes a series of limited-edition lines featuring union flags. There are limited editions of Gordon’s and Pimm’s bottles and premix cans, and 1ltr bottles of Schweppes lemonade and tonic.
The companies are recommending that retailers create themed displays in-store and merchandise the special packs together.
Further support will come from outdoor, radio, press and digital activity.
Diageo 020 8978 6000 www.diageo.com
CCE 08457 227222 www.cokecce.co.uk