Bottles of Frijj milkshake currently carry a ’2 for 1’ offer for Thorpe Park theme park tickets. The promotional bottles also give consumers the chance to win prizes including VIP days out.

The activity will be supported by a media campaign from July 16. Brand owner Dairy Crest Dairies’ marketing director Nathan King said Thorpe Park and Frijj were the perfect match "both targeting 16-34-year-old thrill seekers".

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