Cadbury Trebor Bassett is launching a £2.8m national advertising campaign to support mint brand, Trebor.

The activity is designed to reinforce the brand’s position as market leader and reinvigorate the mint category as a whole.

The new creative highlights the 70-year-old brand’s status as original freshness provider with the strapline ‘There’s Only One’.

There are three executions and the campaign will run until October.

Mike Tipping, head of customer relations at Cadbury Trebor Bassett, said the company was committed to ensuring its retailers grew their profitability in this sector.

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