Trebor is expanding its range with the launch of Trebor Mighties a new, sugar-free mint that delivers a big refreshing hit of Trebor mintiness in a small pack. Available in two flavours Mint and Berry Mint Trebor Mighties deliver a "continuous wave of cooling refreshment", meaning consumers can stay confident and fresher for longer. The launch is supported by a £1.2m TV campaign as well as in-store activation and pos. Packs are sold in a flexible shelf-ready outer with hooks so they can be sited anywhere in store for maximum stand-out.

Elena Mallo Tirado, senior brand manager for Trebor, said consumer research showed an ’outstanding’ desire for Trebor Mighties. She expects the sugar-free mints to be a hit with younger shoppers. 01895 615000

www.mondelezinternational.com

Topics