A trade promotion on Fisherman’s Friend offers 48 packs for the price of 36, giving retailers £7.80-worth of free stock at rrp.

The package, available from cash and carries and wholesalers, includes 24 packs each of the two-best-selling flavours (original extra strong and cherry menthol with no added sugar), along with a free counter display stand.

The brand has a £750,000 programme of support this winter, including national press advertising from now until February and consumer sampling.

UK area business manager Martin Stimson says: "With major advertising, sampling and promotional support, Fisherman’s Friends promises a good winter season for retailers."

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