The Cadbury Creme Egg will turn into the Cadbury Screme Egg for Halloween. The product sold so successfully through one of the grocery multiples last year that it is now being made available to all grocery and independent outlets. It has "the same great taste" as Creme Egg but green goo and packaging. Another Cadbury Halloween line Dead Heads was the highest-value novelty line last year, according to AC Nielsen data. For 2011 the mini milk chocolate heads filled with blood red caramel get a new pack design.

Another new Halloween product from Cadbury is the ’Trick or Treatsize’ tub containing mini chocolate countlines. The Natural Confectionery Company has added Beastly Bugs to its line-up, which join Spooky Treats and Cauldon’s Mix.

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