KickBack Lifestyle is poised to launch a range of everyday products and gadgets into the forecourt market. The Everyday brand will include items such as MP3 accessories, weather stations, multi tools, torches, CD players and digital display radios.
Nick Lloyd, KickBack Lifestyle’s managing director and former retail director of RoadChef, said the key price points will be £2.99 and £4.99, with more high-value gifting products becoming available in the lead up to Christmas. The company plans to launch three more brands later in the year, including a boy’s toys range, an outdoor range and a line of fabric flowers. It will also provide point of sale material.