TV2 is commissioning a UK version of international game show Minute to Win in association with Cadbury Spots v Stripes.

Originally launched on NBC last year, the game show sees competitors face up to 10 challenges involving everyday items that escalate in difficulty as the prize money grows. Cadbury Spots v Stipes was launched last summer to celebrate the confectionery company’s support for London 2012. Its aim is to encourage people to start playing games again using the message ’Let’s Play our Way to London 2012’. Already activity has included a ’Goo Dares Wins’ game in conjunction with Creme Egg and the Spots v Stripes race season with Guinness World Records.

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