Red Bull is launching a limited-edition gaming four-pack to leverage its biggest eSports event, Red Bull 5G. Red Bull 5G offers consumers the chance to compete in five of the biggest games: Hearthstone, League of Legends, Project Cars, Rocket League and Street Fighter. The winners of the national finals will be taken on an all-expenses paid trip to Japan.
The limited-edition four-pack will be available from August 8. The messaging on pack and pos will invite consumers to pledge allegiance to their region and battle it out to be crowned the best gamers in the UK. Each pack features a unique code to redeem online, which unlocks power-ups and add-ons.