Following the success of Walkers 50p price-marked-packs (PMPs), PepsiCo is continuing to support independent retailers with the launch of Doritos PMPs at 50p. The new packs also feature PepsiCo’s latest #GAMEREADY on-pack promotion which celebrates its sponsorship of the UEFA Champions League by giving away match trips. This gives consumers the chance to win a pair of tickets and money to help cover travel and accommodation expenses.
PepsiCo says that by reviewing and extending its ranges it continues to demonstrate its support for retailers and snacks category.
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