Pringles is launching its biggest ever on-pack promotion, worth a potential £640m.

The Get Ready promotion will appear on 16 million cans from February 15. Each pack features a special seal, worth £40 off a holiday. Up to five promotional seals can be exchanged for a holiday voucher, which is redeemable against a single booking. Consumers can choose their holiday from over 100 brochures including Airtours and First Choice.

Paul Lettice, Procter & Gamble’s trade marketing manager comments: “February and March are the key months for families booking their holidays so we are confident that the entire allocation of 16 million cans will be sold before the end of the promotion.”

The activity will be supported by TV advertising and online media.

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