Macleans has been named official fully integrated sponsor for the fifth series of ITV1’s Dancing On Ice, which is due on screens in early 2010.

GlaxoSmithKline says the package includes broadcast sponsorship as well as online, mobile, interactive, licensing and in-store activation.

Carol-Ann Stewart, GlaxoSmithKline Consumer Healthcare UK marketing director for mouthcare, said: "Macleans is all about giving people confidence in social situations and in 2010 the sponsorship of Dancing On Ice will allow us to build on this platform because performing on ice is certainly all about confidence."

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