Premier Foods has launched a ’Summer of Branston’ campaign to promote its range of relishes as well as a new addition - Branston Mayo with a Twist.
The company says 2008 was a good year for Branston Relish, despite poor weather through the summer. This year’s activity aims to build on the success and includes TV ads, national press advertising and in-store sampling.
Branston Mayo with a Twist is available in sweet chilli, lemon & roast garlic, lime & chilli, and mustard & onion flavours. Rrp is £1.59.
The company has also repackaged its Squeezy Pickle range.