Unilever is launching an on-pack promotion for Pot Noodle to give away a thousand spinning forks.
Pot Noodle sales controller Mike Miller says: "The spinning fork promotion offers fun-loving consumers the ultimate in convenient snacking - as they won’t even need to twist their fork!
"This hilarious instant win promotion is designed to build on the ’quirkiness’ of the Pot Noodle brand and also to appeal directly to our core consumer base, driving incremental sales."
To find out if they have won, consumers lift the lid of their Pot Noodle and enter their winning code online or via text.
Their gift of the Pot Noodle spinning fork is then posted to them.
The company says the promotion is being backed by a £10m marketing package including TV, press, mobile, online and student media advertising.
According to Unilever, the Pot Noodle brand is worth £73.3m, while this year the brand is growing at 2.5%.