Lucozade is launching a new on-pack offer across its entire Sport range.
The Kit Out Project will see shoppers collecting codes and redeeming them in return for free sports kit and equipment.
Running for nine months, both sports teams and individuals have the chance to be kitted out. This follows extensive research which found that many sports clubs do not have the funding for kit.
Vicky Morgan, marketing manager for Lucozade Sport, believes The Kit Out Project will be an opportunity for retailers to engage with their local community as repeat purchases are set to increase and sports fans will be eager to take advantage of the promotion. "We are confident that The Kit Out Project will be a hit with retailers and shoppers."