Imperial Tobacco is launching JPS Triple Flow, which it describes as a "revolution in cigarette technology". Triple Flow has ’easy draw’ channels plus the new, quality smooth blend is enhanced by a mineral filter to provide a fuller smoking experience. Each cigarette is also wrapped in a special paper, designed to reduce the amount of smoke emitted which may result in less smell. King size 19s have an rrp of £7.49.
Brand portfolio manager, Emma Stew, said: "Smooth blends now account for almost a quarter of factory-made cigarette sales, and Triple Flow has been designed to offer the ultimate smooth smoking experience."
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