New Hula Hoops Golden Hoops are a baked version of the popular potato snack. Available now, the new savoury snack comes in a cheese flavour in a 50g grab bag (rrp 69p). It contains 30% less fat than standard crisps, which is clearly highlighted front-of-pack.

The launch is supported by a multi-million pound campaign that includes social and digital activation, in-store pos, as well as TV advertising.

Matt Collins, trading controller convenience and wholesale, KP Snacks, said: "Golden Hoops taps into the fast-growing market for ’permissible’ snacking by offering shoppers a healthier, yet tasty option. The concept has tested incredibly well with consumers, and our research has revealed that sales are expected to deliver over £10m in retail sales in the first year."

0845 6017583