Cadbury is building up activity around the London 2012 Olympic and Paralympic Games with its first on-pack ticket package giveaway. The on-pack promotion, entitled Unwrap Gold, is offering consumers the chance to win one of hundreds of London 2012 ticket packages if they find an exlusive golden voucher inside specially marked packs. They can also win one of a thousand prizes a day by entering their wrapper code online. The offer features on 18 SKUs, including key countlines, sharing bags and multi-packs and runs from April 14 to July 7.

Meanwhile Trebor is celebrating being part of Cadbury, the Official Treat Provider of London 2012, with an on-pack promotion called the Trebor Baton of Sweet Success.0870 191 7343