JTI has hidden 200 golden tickets in random outers of 20g price-marked packs of Amber Leaf Signature Blend.

Retailers who find them can win a share of £7,500-worth of stock, plus there is £7,500-worth of cash prizes for the wholesalers who sell the winning outers. Retailers who find the tickets will go into a draw, with 15 winning £500-worth of Amber Leaf stock and the remaining 185 ticket holders receiving £5 Love 2 Shop vouchers.

Wholesalers who sell the 15 outers to retailers receiving the £500 prize will also receive a £500 cash prize to spend on a team night out.

The competition will be supported at wholesale level by bespoke pos material.

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