Pringles is extending its premium Gourmet range with two new flavours: wild mushroom with roasted garlic and parsley & crumbly mature cheese with spring onion.
The Gourmet range is aimed at social snackers looking to trade up, says Paul Lettice, trade communications manager at P&G: "Premium brands are outperforming the rest of the snacks market. The two new flavours have been a hit in our taste tests."
Each 120g can has a rrp of £1.38.
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