Wine brand division of Diageo, Percy Fox & Co, has launched an Argentinian wine into the UK market.

San Telmo is available in two varieties – Chardonnay and the national Argentinian grape Malbec.

Sourced exclusively from vineyards in the region od Mendoza, San Telmo is positioned to appeal to experimental consumers who want to widen their purchasing habits.

With a rrp pf £4.99, San Telmo is targeted at four key retail sectors including c-stores.

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