Walkers is describing the introduction of TigerNuts as its ’biggest-ever’ nut launch.
There are two varieties: sweet chilli and smoky bacon. They are double coated for a crispy texture and have a distinctive tiger-patterned shell. They come in single-serve 40g bags with a rrp of 69p.
The launch will be supported by national press, digital, radio and in-store activity.
Walkers expects big things from TigerNuts as, according to Nielsen data, sales of flavoured nuts are growing by 36%.
Rosie Bennett-Rees, business development manager for snacks, said: "Consumers are looking for something different and, as a well-loved brand, Walkers is perfectly positioned to bring adventure to the nut category." 0118 930 6666