The Rockstar energy range is being boosted by the addition of a fruit punch variant.
Brand owner AG Barr says Rockstar Punched fruit punch is the range’s second-fastest growing product in the US and the number two SKU in Canada. "We’re sure that it will go down a storm in the UK," says Adrian Troy, the company’s head of marketing. "The Rockstar Punched range has developed a loyal following. Guava has the third-best rate of sale of all product lines in the ’large can energy’ category and is the market’s leading fruit flavour (Nielsen data). Rockstar fruit flavours also make up four of the top six products in the large-can energy category."