Natural Balance Foods is launching a new range of premium snacks under its £33.6m Nakd brand. Nakd Posh Bits are aimed at consumers looking for luxurious, guilt-free snacks. There are three "grown-up" variants that take advantage of consumer passion for chocolatey flavours: Cocoa Raspberry, Cocoa Sea Salt and Cocoa Mandarin.
They are made using raw fruit, including freeze-dried raspberry and mandarin pieces, and nuts ’smooshed’ together with rich, dark cocoa. They contain no added sugar or syrups and are gluten, wheat and dairy-free, plus they count as one of your five-a-day. Posh Bits come in 130g resealable pouches, rrp £2.75.
The launch is supported by a multi-channel media campaign including consumer sampling.