Tic Tac’s on-pack promotion, Happy Rewards, is back with a stronger mechanic featuring eight tiers of higher value rewards and a new ’Refer a friend’ function. Running through to August, the promotional packs enable shoppers to accumulate reward points with every purchase. They can then use their points for rewards, such as music playlists, by entering their Happy Reward codes on a website.

More codes mean higher value rewards such as wireless speakers, a portable BBQ or headphones. Meanwhile, the ’Refer a friend’ function gives consumers a bonus point if a friend enters using their unique invite code.

The new Happy Rewards activity is supported by a digital campaign including a 1,000-code giveaway on Facebook.

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