Walkers Potato Heads are new crinkly crunchy crisps cooked in high oleic sunflower oil which means they have 70% less saturated fat than standard Walkers crisps. They also contain no artificial flavours, colours or preservatives.
They are very much aimed at kids and as such come in animated-style packs featuring Potato Head. The launch is backed by a £2m animated TV campaign featuring Gary Lineker as the look and voice of the Potato Head character.
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