Zovirax cold sore cream is back on TV this month with a £850,000 campaign featuring its "helmet" ads which aim to show how cold sores can make sufferers feel self-conscious.
The 30-second ad, which runs until February 3, has been updated to include a product demo showing the suitability of Zovirax cold sore cream to use through the cold sore cycle. It ends with the strapline: ’Nothing works faster’.
The company has also revamped its interactive website which contains health advice and tips.
Zovirax cold sore cream is available in a 2g tube (rrp £5.99) as well as a discreet and convenient 2g pump (rrp £6.49).
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