Coca-Cola Enterprises (CCE) is counting down to Christmas with its festive truck tour, a new on-pack promotion and the return of the highly anticipated ’Holidays are Coming’ TV ad.
The promotion gives consumers the chance to win a two-hour visit from the Coca-Cola Christmas truck, plus a £5,000 hamper. The activity is running across the Coke portfolio on a range of pack formats. Consumers have to enter their unique on-pack code online to be in with a chance of winning. The competition is supported by in-store truck-inspired pos, to further build excitement. Meanwhile, the Christmas truck tour will stop at more than 40 locations this year.