Diet Coke has named Holly Willoughby as its new brand ambassador for 2017. Willoughby, who is best known for her presenting work across ITV, said: "I’ve always been a big Diet Coke fan, right from the original ’Break’ ads. The brand is well known for celebrating friendship, fashion and fun, which are all very important to me. I’m excited to be involved."

Simon Harrison, operational marketing director for Coca-Cola European Partners GB, added: "We’re proud to be working with Holly to bring some extra sparkle to Diet Coke activity this year."

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