United Biscuits has introduced a new text and win on-pack promotion for its £63m Hula Hoops brand.

From July 5 for 12 weeks, the promotion will be appearing across 125 million packs of Hula Hoops impulse packs, big bags, and multipacks.

The £3m prize value includes 2,000 iPod minis, 2,000 recordable DVD players, 25,000 digital cameras, and one million recordable keyrings. The activity will be supported by a £750,000 marketing campaign including radio promotions, posters and point of sale.

United Biscuits has also launched a Cheesy Beans flavour of Mini Cheddars with a rrp of 35p.

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