Imperial Tobacco has launched its ‘Partnering for Success’ initiative, designed to offer retailers guidance around the revised European Union Tobacco Products Directive (EUTPD II) and Standardised Packaging legislation.

Partnering for Success will comprise a suite of communications designed to advise and support retailers through the potential legislative changes.

Melvin Ruigrok, general manager of Imperial Tobacco UK and Ireland, commented: “Partnering for Success reflects our continuing commitment to working together with the trade to secure the ongoing success of the category in a highly regulatory environment. It will also ensure our sales force becomes the go-to source of expertise, authority and reassurance around the EUTPD II and Standardised Packaging legislation.

“Partnering for Success is all about helping our trade partners navigate any possible changes in the tobacco category. We’ve already started to drive this new platform forward with retailers through initiatives such as engagement evenings, information packs and presentations.”

Duncan Cunningham, Imperial Tobacco UK&I’s Head of Corporate and Legal Affairs, addED: “We believe that both EUTPD II and Standardised Packaging are unlawful, and continue to fight this legislation through the courts on behalf of our employees, our retailers and our investors.

“However, until the outcome of these challenges is known, as a responsible business we also recognise the need to help prepare our partners for compliance.”

Ruigrok concludes: “Down the years the tobacco industry and the trade have a long history of working together through changing tobacco legislation, ensuring the category remains both a key footfall driver and profit generator.

“Partnering for Success continues this tradition, and we’re looking forward to revealing more details in the months ahead and continuing to drive the success of the category.”

0117 963 6636