Imperial Tobacco is planning to launch Rizla Polar Blast, which it describes as the UK’s first Roll Your Own (RYO) filter tip to contain a Crushball.
Polar Blast brings the popularity of factory made cigarette (FMC) crushballs to Rizla’s RYO accessories. The squeezable filter tip means adult smokers will be able to ‘click’ to enjoy the taste of mint when they roll their own.
Brand manager Steve Phillips commented: “Rizla Polar Blast is a RYO revolution. Crushball continues to move from strength-to-strength in the FMC category, with a current overall market share of more than 15%. We’re confident Polar Blast will have a similar impact among the RYO demographic, with a broad appeal across both traditional RYO smokers and dualists.
“Polar Blast also ensures that Rizla’s range of tips is the most comprehensive in market, with a number of variants on offer – including biodegradable (Natura) and now Crushball – that satisfy the evolving needs of modern adult RYO smokers. We’re excited to start talking about it in the trade; Polar Blast is only the tip of the Rizla iceberg.”
Launching in January 2019, Rizla Polar Blast will be available in pack sizes of 60 tips with an RRP of 99p.