Walkers is giving away an iPod mini every five minutes of every day, throughout September.
Consumers have to email or text the codes that feature inside packs of Walkers crisps to be entered into a free draw. They will receive an immediate post-draw response advising if they have won or not.
PepsiCo trade marketing manager Nicky Seal comments: “Walkers has a great track record of successful on-pack promotions that drive category growth, and we believe this one will be massive.”
Walkers will help consumers find the best times to enter the competition by detailing the number of entries at different times of the day on its website.
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