AG Barr is backing Irn-Bru with a £3m media programme in a bid to increase consumer demand beyond the drink’s Scottish heartland.

The activity includes the first ever Irn-Bru ad that’s been made specifically for consumers outside Scotland. This summer campaign is part of a £15m annual investment in the brand.

Irn-Bru also continues its sponsorship as the Official Soft Drink of the Rugby Football League and Rugby Super League.

Special packs are available including the return of the 500ml Big Cans price-marked at 69p.

According to Nielsen impulse data (MAT March 19, 2011), Irn-Bru has achieved an 8% share of the impulse flavoured carbonates market in England and Wales.

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