The biggest ever on-pack promotion for Irn-Bru is under way, giving consumers the chance to win a holiday to sun-drenched Bru-Island.

The activity is running on Irn-Bru regular and sugar-free 500ml and 2ltr bottles and multipacks of cans. It starts later this month and runs until the end of September. Ten winners with three guests apiece will fly to Bru-Island off the west coast of Africa in October for their paradise holiday. The promotion will be complemented by press and online activity as well as a range of point of sale material.

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