Lindt has launched its new Magical Milk Bar for Christmas 2009. Aimed at shoppers looking for stocking fillers or just an indulgent treat, Lindt says the bar is filled with "a luxurious and creamy milk filling". With a rrp of 69 for a 40g bar, the product comes in outers of 24.
The premium chocolate maker is also bringing back its successful range of Christmas novelties including Lindt Santa, Gold Reindeer and Gold Bell. And the Christmas chocolate range will be backed with extensive marketing support including events, competitions and in-store promotions.
Joel Burrows, Lindt sales director, adds: "Over the past three years Lindt grew value sales by 42% at Christmas and continued the growth momentum in 2008 despite the challenging economic environment."