7UP is adding excitement to the sugar-free fruit carbonates category with the launch of 7UP Free Mojito. Aimed at grown-up taste buds, the drink taps into growing consumer interest in cocktail flavours by combining the mintiness of the classic mojito with the citrus zest of 7UP. Launched in France in 2014, the flavour has already proven popular with consumers and accounts for 15% of 7UP sales there.
The launch here is supported with a campaign including TV, out-of-home, in-store pos and sampling. The activity will take place throughout the summer when demand for cold drinks is at its peak.
7UP Free Mojito is available in 600ml PETs, including a 99p price-marked pack.