McCoy’s Jackets - a limited-edition range launched in March - is back by popular demand. Available to retailers now, the range comes in three different jacket potato filling flavours - sour cream & chive, melted cheese & bacon and chilli beef.
Available for a limited period only, McCoy’s Jackets come in a multipack of six priced at £1.41, and two handypack flavours - sour cream & chive and melted cheese & bacon - with a rrp of 44p.
Jessica Wylie, trade PR & communications manager at McCoy’s manufacturer, United Biscuits, comments: "In its fifth consecutive year of growth, McCoy’s core portfolio is still growing at 8%, according to AC Nielsen, outperforming the growth of the total bagged snacks market which currently stands at 3.4%.
"The return of this crunchy range will continue to drive further incremental growth to the category and profits for retailers."