Jacob’s is launching two new products under its Thai Bites brand. The first is Fusions, bite-sized rice and potato crackers with Thai ingredients. The hexagonal crackers are available in three flavours – Thai Roasted Chilli and Sour Cream; Thai Sesame and Prawn; and Thai Red Curry and Coriander. Fusions comes in two bag sizes – a 150g sharing format and a 30g pack for impulse purchase.

Also new to the Thai Bites range is a dip pack, which Jacob’s describes as the first all-in-one Oriental snack product with a dip. Containing 150g of Mild Thai flavoured rice crackers and 80g of Amoy Sweet Chilli Sauce, Thai Bites dip pack is ideal for in-home group grazing occasions and the ‘big night in’.

Jacob’s is supporting the Thai Bites brand with a £3 million marketing investment.

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